Maxis to deploy Alcatel-Lucent's 100G n/w soln

 Maxis will deploy Alcatel-Lucent’s 100 gigabit per second (100G) optical coherent network solution, in order to cope up with increased data trafficMUMBAI, INDIA: Communication service provider Maxis Berhad has partnered with telecom networking equipment vendor Alcatel-Lucent to transform its core transmission network.

Maxis will deploy Alcatel-Lucent’s 100 gigabit per second (100G) optical coherent network solution, in order to cope up with increased data traffic.

Maxis operates its optical fibre network, covering over 10,000 km of fibre infrastructure, within Peninsular Malaysia with part of the fibre infrastructure delivered through collaborative sharing and swapping.

Maxis claims that leaveraging on Alcatel-Lucent’s 100G optical coherent network solution, Maxis will be able to address the growing bandwidth requirements and provision services faster and shorten the time to market for new services requiring higher capacities and reliability.

Mark Dioguardi, Maxis’ CTO, said: “The deployment of this optical network solution transforms our core transmission network; much like upgrading from a normal trunk road to a super highway, allowing users to enjoy faster and seamless high capacity connectivity within Peninsular Malaysia. Moreover, Maxis was the first to conduct trials for Long Term Evolution (LTE) technology successfully.”

Rajeev Singh-Molares, president, Alcatel-Lucent Asia-Pacific, said, “Our 100G optical solution gives Maxis a new architecture that will drastically reduce its cost of reliably transporting high volumes of traffic while providing a powerful platform to launch and support innovative new servicesBANGALORE, INDIA: Global telecommunications major Alcatel-Lucent Enterprise seems to be changing with time, and with its new message 'Change in Conversation', the company readies for an entirely new approach to the market.

Speaking to Akanksha Prasad of CIOL, Nicolas de Kouchkovsky, chief marketing officer, Alcatel-Lucent Enterprise, gives a perspective of this change, the directions for the coming years. Nicolas brings more than 25 years of IT and telecommunications industry experience to his role. He is responsible for all the marketing programs supporting the enterprise portfolio including Genesys.

As a new CMO for Alcatel-Lucent Enterprise, how do you plan to shape the market strategy for Alcatel-Lucent? What do you expect people to perceive when they hear about the company?

Nicolas: So, the first thing that we want to do is to establish an identity for enterprise business, build the Alcatel Lucent Enterprise further. A lot of changes have happened over the past couple of years, from products and business side. Another reason is that Genesys has been operating strongly but in a niche market. IT is largely into customer service, with some features of communication and network.

We are in the process of rolling out Genesys for business with Alcatel-Lucent (ALU), educating partners and customers about how we can leverage on Genesys and value add to the portfolio.

Unfortunately, a lot of people perceived ALU as a service provider, so it was important to explicitly talk about how we serve enterprises. This could be because, in the past, ALU was not aggressive in developing its brand, so the focus is towards establishing Alcatel Lucent Enterprise and making people understand it.We are changing the format by being more localized and regional. This also demonstrated our relationship with our customers and partners. They like us because we are approachable, focused; we are open and available to discussions about problems and challenges they are facing. We take full responsibility of the customer projects and keep innovating for new solutions.

Alcatel Lucent had a stronghold in switching and telecom equipment, but was playing a low-key role in the data center switching. Now you have new announcements and product launches around it. What was the idea behind it?

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